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Privacy Policy

Privacy Policy of Heroes MyBook Limited

Last update May 19th 2018

Welcome to the MyBook Heroes’ Privacy Policy

  1. Hello! We are MyBook Heroes (Heroes MyBook Ltd) of 16b Agiou Epifaniou St. #203, Nicosia, Cyprus (“MyBook Heroes”) and you have found our privacy policy. This policy sets out how we handle your personal information if you are a MyBook Heroes client or visitor to our Site. It applies to and all of the super cool sites we have coming up (the “Site”)!
  2. When we say ‘we’, ‘us’ or ‘MyBook Heroes’ it’s because that’s who we are and we own and run the Site.
  3. If we say ‘policy’ we are talking about this privacy policy. If we say ‘user terms’ we are talking about the rules for using each of the Site. The rules vary by product and each product makes them separately available and seeks consent to them separately to this policy.


The type of personal information we collect

  1. This type of information is any data you give us on the Website or via email correspondence with Us, via phone or any other method of communication. This type of data includes any information required to register to use our Website, placing an order, personal details provided to us to customize a product, any other data required to place an order on the Website, data from participation in online discussions, on social media which belongs to Heroes MyBook Limited, data required for surveys, quizzes, competitions or even reporting Website problems. The data may include any or all of the following: name, billing address, email address, shipping address, age, gender, date of birth, username and password, phone number, recipient information, any other registration information.
  2. When you visit our Website we may gather the following information automatically: Products you viewed, purchased products, products you searched for, page errors, downloads, page response time, length of visit and page interaction data, any technical data such as internet protocol (IP), your login information, browser type, time zone, operating systems and platform. Sometimes we might collect data via ads we place on other site.
  3. Payment data will be processed by a third-party processor, Braintree, (a PayPal company) and is not stored on Heroes MyBook servers. Braintree is a validated Level 1 PCI DSS compliant service. For more information regarding the security of your personal information related to credit card processing, visit

We use this data to help us understand what our users want, process purchase orders, optimize our Site to offer you a better experience and  and to effectively place future ads.


How we collect personal information

  1. We collect personal information directly when you provide it to us, automatically as you navigate through the Site, or through other services such as social media site and search engines when you use such services that are linked back to our site.
  2. We collect your personal information when you provide it to us when you complete shipping information and buy or provide items or services on our Site, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us communication.


Personal information we collect about you from others

  1. Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. In particular:
    1. Confirmation of payment details, which includes information you placed on our website while making a purchase, amount you spent during your purchase, payment type ( i.e Visa, American Express etc) and whether the transaction has been settled or declined, from Braintree ( a Paypal Company) located in the UK.
  1. third party service providers (like Google, Facebook) who are located in the US or UK, which may provide information about you when you link, connect, or login to your account with the third party provider and they send us information such as your registration and profile from that service. The information varies and is controlled by that service provider or as authorized by you via your privacy settings at that service provider; and


How we use personal information

We will use your personal information:

  1. To fulfil orders placed on our website, and to fulfil shipping requests.
    1. Where it is deemed necessary for purposes which are in our, or third parties, legitimate interests. These interests include:
      1. operating the Site;
      2. providing you with services described on the Site; such as ordering a product.
      3. verifying your identity when you sign in to our Site;
      4. responding to support tickets, and helping facilitate the resolution of any disputes;
      5. updating you with operational news and information about our Site and services e.g. to notify you about changes to our Site, website disruptions or security updates;
      6. carrying out technical analysis to determine how to improve the Site and services we provide;
      7. monitoring activity on the Site, e.g. to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the Site;
      8. managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Site or asking for your feedback or whether you want to participate in a survey;
      9. managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
      10. training MyBook Heroes staff about how to best serve our user community;
      11. improving our products and services.
      12. providing general administrative and performance functions and activities; and
      13. processing your job application to MyBook Heroes.
      14. For purposes which are required by law.
      15. For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.


Where you give us consent:

providing you with marketing information about products and services which we feel may interest you; and

customizing our services and website, like advertising that appear on the Site – where this involves the use of cookies or similar technologies – in order to provide a more personalised experience.


When we disclose your personal information

  1. We might disclose general information, which includes information that cannot identify you personally to the following services or companies:
    1. companies that are in the MyBook Heroes group which are located in Cyprus; (currently there are no other companies attached to us, and in the event we merge or cooperate with another company we will update our policy to reflect that)
    2. subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers (Azure); marketing and analytics services (Google Analytics) which are
    3. regulators and government authorities in connection with our compliance procedures and obligations;
    4. a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
    5. other recipients where we are authorised or required by law to do so.


Where we transfer and/or store your personal information

We are based in Cyprus and we use Azure Servers located in the Netherlands, and Braintree Services for payment processing located in the UK.


How we keep your personal information secure

We store personal information on secure servers provided by Azure services, and occasionally hard copy files that are kept in a secure location in Cyprus. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.


How you can access your personal information

  1. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data.
  2. You can also request ‘the right to be forgotten’ and / or close the account you have with us any time. To make an access or correction request, contact our DPO at You need to allow us up to a month to respond and process the request.
  3. We are in the process to update our engine to allow you to opt out of from any non-essential information you do not want us to keep. In the meantime please use our DPO email address as seen above to send us a request.


Marketing Choices regarding your personal information

Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Site may not work properly.


Information about Cookies

We use cookies to identify you when you visit, whether you were referred by a Heroes MyBook affiliate, to store your shopping cart, and to build up a demographic profile and better serve your interests. A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information back from the browser. If you are uncomfortable with cookie technology, you have the option of setting your browser to reject cookies

  1. When you visit our Site, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. We’re talking about the following kinds of details:
    1. your IP address or proxy server IP address’;
    2. the domain name you requested;
    3. the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
    4. the date and time of your visit to the website;
    5. the length of your session;
    6. the pages which you have accessed;
    7. the number of times you access our site within any month;
    8. the file URL you look at and information relating to it;
    9. the website which referred you to our Site; and
    10. the operating system which your computer uses.
  2. Occasionally, we will use third party advertising companies to serve ads based on prior visits to our Site.  For example, if you visit our Site, you may later see an ad for our products and services when you visit a different Site.
  3. Our Site are not suitable for children under the age of 16 years, so if you are under 16 we ask that you do not use our Site or give us your personal information. If you are from 16 to 18 years, you can browse the Site but you’ll need the supervision of a parent or guardian to make a purchase. It’s the responsibility of parents or guardians to monitor their children’s use of our Site.


Information you make public or give to others

If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a forum thread, share information via social media, or make contact with another user whether via our Site or directly via email. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Site, ask them how they will handle your information. If you’re sharing information via another website, check the privacy policy for that site to understand its information management practices as this privacy policy will not apply.


How long we keep your personal information

We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with the MyBook Heroes services, you can request that we erase your personal information. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.


When we need to update this policy

  1. We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.
  2. When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.


How you can contact us

  1. If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact us in writing at 16b Ayiou Epifaniou , Suite 203, Strovolos, Nicosia 2055 Cyprus, care of MyBook Heroes Ltd or via email at

We are really glad you made it to the end of the privacy policy, because knowing this stuff is the best way to understand how your personal information is used and how to best manage it!


If you are a user or visitor in the European Economic Area these rights also apply to you:

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.


How you can access your personal information

  1. You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.
  2. These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.
  3. Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.
  4. If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.

MyBook Heroes Privacy Policy, effective date 25 May 2018


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